Services and prices

Fixed prices and a fixed scope. Every report says what was checked and what was not.

For Business Owners

2 services

Site Health Check

A one-time check of a live small-business website. It answers one question: can a customer find you, reach you and buy from you without hitting a problem?

$950

flat. One site.

What is checked

The five stops, in full.

01ArrivingThe secure connection (the padlock) and when its certificate runs out. Page speed on mobile for the homepage and the main selling page. Pages that fail to load, broken links, links that loop. Any setting that tells Google to hide the site or a key page.
02UnderstandingThe first screen of the homepage shows a button to buy, book or contact, at both screen sizes. Every service or product can be reached from the menu. Prices, photos and descriptions load. Nothing is out of date.
03TrustingEvery phone number on the site and whether its link dials the number shown. Name, address, phone and hours match between the site, your Google listing, Facebook and Yelp. Shipping costs, returns and delivery cut-off dates are shown before checkout. Social media icons open the right, live account.
04ActingThe number of taps from the homepage to your contact details, and to the cart or booking form. Every main button goes where its label says. Cart and checkout followed up to the payment step. No order is placed. Booking or quote request followed to the last step before sending. On an iPhone-sized screen: menu, layout, button size and forms.
05ConfirmingEvery form (up to 3) checked field by field. With your yes it is sent once as a marked test. You confirm the message arrived, in which inbox, and how long it took. On a site that takes health details nothing is sent, and you run the one test yourself from the report.

You receive

1The report as a PDF. Findings sorted High, Medium and Low. Every High and Medium finding has a screenshot, what was seen, why it matters and how to fix it.
2A technical fix list to forward to whoever looks after your site.
3What was checked and found working, so you know what is fine.
4Written answers to your questions about the report for 14 days after it is sent.

Not included

Where you appear in Google, visitor numbers and competitors.
Payment itself. No order is placed and no card is charged.
Real phones and tablets, and anything behind a login.
Legal compliance of any kind, and security beyond the padlock.
The fixes. Your web person makes them.

Terms

Turnaround: Report within 5 business days of payment.
Payment: Paid in full before work starts, in US dollars. By card through a PayPal invoice, or by bank transfer. The details are on the invoice.
Refund: Full refund any time before the work starts, no fee. I email you the day it starts. No refund once it has started. If the check cannot be completed for a reason on my side, full refund.
Size limit: 30 pages opened by a program, 10 key pages gone through by hand, one buying or booking path, 3 forms. A larger site is sampled, and the report says which pages were covered. More pages on request: $50 for each extra page checked by hand, $75 for each extra 10 pages opened by the program.

What I need from you

Your site address. A yes to sending test messages through your forms, and someone to confirm they arrived. A promo code, if you want one tested. No login is needed.

Email Marc

Fix Follow-Through

Same price whether you add it at the start or within 30 days of the report. You deal with one person. I make sure the fixes get done and done right.

$650

added to a Site Health Check. $1,600 for both.

I send the fix list to whoever looks after your site and answer their questions in writing.
When they say the fixes are in, I re-check every finding in the report.
I walk your forms and your buying or booking path again, because a fix can break something that worked.
You get a short second report: fixed, not fixed, and anything new.

One re-check round, with the fixes in within 30 days of the first report. Second report within 3 business days of your web person saying the fixes are done. Paid in full before it starts; full refund before the fix list goes to your web person, none after. Doing the fixes is not included.

For Web Agencies

White-label launch QA

These packages are for agencies with developers, on a site before launch. Reports are written for whoever fixes the site.

Launch QA that hands your developers the fix, not just the bug. Every page is checked against the approved design, every finding comes back written for whoever fixes it, and your client sees a clean site.

How packages work

Each package is a number of visits to the site. On one-visit packages I report and your devs fix on their own. On Full Launch QA I come back after every round of fixes and confirm each one closed. Every package below Full tells you what it checked and what it did not, so you know exactly what is still open.

Spot Check

$450

1 visit

A second opinion on a site that is nearly done, or already live. Not a launch sign-off.

Checks

Automated battery, human-verified: links, titles and descriptions, headings, alt text, sitemap, robots, canonicals, 404s. Page speed on mobile, with what is slowing each page down and how your devs fix it. Visual and functionality review of your three main pages, desktop and mobile. Two reports: what was checked, and still to check before launch.

Not in this package

Every page against the design. Anything behind the CMS login. A re-check after fixes.

Report within 2 business days.

Front-End Audit

$950

1 visit

Every page against the design, without touching your CMS.

Checks

Everything in Spot Check. Visual and functionality audit of every page against the approved design, desktop and mobile. Missing content: placeholder text and images, empty sections, pages in the sitemap that are not built yet. Forms submitted from the front end. Issues annotated on the site itself.

Not in this package

Where form notifications land, CMS settings, plugins. Redirects against the old site. A re-check after fixes, or a live check.

Report within 3 business days.

Core Launch

$1,800

2 visits, before launch and after go-live. Small sites.

A full pre-launch audit with the backend included, then a launch check on the live site.

Checks

Everything in Front-End Audit. Form destinations, CMS settings, plugins and licences, hard-coded numbers and addresses. URL and redirect audit against the old site. Fixie: one file with every finding, each one saying what is wrong, where it is and how to fix it. Launch check after go-live: every page loads, redirects work, forms deliver, pages render at three widths. Written sign-off.

Not in this package

Confirming each fix before launch. Your devs fix from the Fixie, and anything still visible at go-live is listed in the sign-off as open since the first report, with its date. Medium or large sites.

First report within 3 business days · launch check within 24 hours of go-live.

Full Launch QA

$2,600

4 visits, the whole launch

Every fix confirmed before your client sees it. Nothing ships unverified.

Checks

Everything in Core Launch, with a Fixie after every visit. Verification round after your devs fix: every finding confirmed closed, and pages added since the first report audited to the same standard. Round after your client’s review: every change they asked for checked, including what those changes broke. Full live check within 24 hours of go-live, change check at 72 hours, written sign-off.

Not in this package

Nothing. This is the whole launch.

First report within 3 business days · re-check within 2 · after client changes within 1.5 · live within 24 hours.

Site size

A custom page is designed on its own, like the home page or the about page. A template page shares its design with other pages, like each service, location or team member. I count them with you when I quote, so the number is agreed before we start.

Small site: Up to 15 custom pages and 20 template pages. The price on the card is the price. Every package, including Core Launch.
Medium site: Up to 25 custom pages or up to 50 template pages. The card price plus the pages beyond the included count, quoted from your sitemap. Spot Check, Front-End Audit and Full Launch QA.
Large site: More than 25 custom pages or more than 50 template pages. Quoted from your sitemap before anything starts. Full Launch QA only.

Add to any package

Redirect map written for you, up to 30 URLs: $150
Copy check, old site against new and against the approved copy document: $300
Tablet pass at 768px: $450 on Spot Check or Front-End Audit, $750 on Core or Full: $450 / $750

To Start

Business owners

Email me your site address. I reply with an invoice and the day the check will start.

Agencies

Email me your sitemap and your launch date. I reply with the package that fits and a fixed quote.

Email Marc marc@launchdeskqa.com